It's you, your sniper rifle and anything else you can pick up along the way, and sophisticated AI. 'We were able to focus down on it being the player's experience and how they dealt with any given scenario. There are lots of expectations that players and designers have about how things should be, but back then, it was much more of an open book.' All the things you take for granted about how you control things, how the AI performs, how you have level design laid out. 'And for the first game, the world of third-person shooters was nothing like as established as it is now. 'I think it's helped that it's had a laser-like focus on what it is and what it's about, and right from the outset that was about delivering the most authentic sniping WWII experience that we possibly could,' Jones says. We don't have too many of the fast twitch players and younger audience, because it's a slower paced game, and that works for an older audience.' 'We've got a little bit of an older and sophisticated player base with Sniper Elite. We read forums, we read comments, and we try to extract the good and interesting stuff from them.' The series' audience is more on the ageing side than you'd typically find with other shooters. We've iterated, we've improved it, we've added to it, and we've also listened to players as well. 'What we haven't done is try to mess around with the core formula. In his review of the fourth entry, Tyler praised its much larger maps, celebrating the game's more freeform style of play. Over the years, each entry has earned more than the last from our reviewers: 65% for Sniper Elite V2, 70% for Sniper Elite 3, and 84% for last year's Sniper Elite 4. Sniper Elite smartly focuses on one thing and delivers it really well. 'As an independent UK games dev, I think that's pretty much punching above our weight.' During an August Steam sale, the game didn't drop out of the top five sellers for the entire weekend, up there with PUBG. Sniper Elite 4 was well over twice as successful as Sniper Elite 3,' co-founder and CEO Jason Kingsley says. 'Sniper Elite has been extraordinarily successful for us.

Rebellion's most recent game was Strange Brigade, and in the last few years Sniper Elite's popularity has skyrocketed. Two other studios in Liverpool and Warwick support them, and the entire company totals at around 300 people. The rest of the busy floor is filled with development and marketing teams. In the far right-hand corner from the entrance is the company's publishing arm, where the comics anthology 2000 AD is created and decades of old comics from various publishers are kept in an impressive archive. Rebellion is based in Oxford, UK, and the developer/publisher works out of a giant warehouse-like building just a short walk down the river from the station.

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